We're an Australian design studio helping female-founders find their brightest selves through chic branding & conversion-led Shopify websites
Look the part for a spark that lasts.
Flawless branding and Shopify websites that showcase premium beauty, fashion & lifestyle businesses at their brightest.
Raise your glass to an online look and feel that glows in minds long after its first impression fades.
Tap into my 10+ years of specialised experience meticulously wrapping brands in their most iconic look yet.
✷ Brand strategy
✷ Creative direction
✷ Visual identity
✷ Logo suite
✷ Typography system
✷ Colour palettes
✷ Packaging design
✷ Print-ready design
✷ Art direction
✷ Brand guidelines
Our Signature Services
✷ Front-end design
✷ Shopify redesigns
✷ Site migrations
✷ Custom CSS, Liquid
✷ Bespoke design
✷ Theme customisations
✷ Mobile optimisation
✷ Native functionality
✷ App integrations
✷ Content integration
Our Signature Services
✷ Front-end design
✷ Showit & Squarespace
✷ Website migrations
✷ Bespoke design
✷ Custom CSS & HTML
✷ Template customisation
✷ Mobile optimisation
✷ SEO optimisation
✷ Sales pages
✷ CRM integration
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Our Signature Services
Recent Projects
Access My Signature
First Impression Formula
A spark isn’t a happy accident. It’s a calculated way to connect in an instant. My signature approach to design combines curiosity, intuition and conversion science. Add an obsession for the details and you have the beginning of an irresistible allure that lingers in hearts and minds.
Allow your site to shine light on who you’ve become. Because beneath it all, your business has always been a catch. All that’s missing is you.
Shopify Website Specialist
Get on the list to see the new website when it goes live.
My Clients Feature In:
Hi, I’m April Hardy,
Designer & Saint
I never could’ve guessed that my first beauty business venture would lead to a career in design. Yet, here we are a decade later. Today, this intel becomes your guiding force. The calm confidence behind the chaos of creation.
Your Design Guide
Love Letters
★★★★★
April has been an absolutely amazing throughout the process of setting up my website, which I am obsessed with! It turned out better than I could have imagined. She truly is a creative genius! She was very quick to reply to my emails and created loom videos tailored to my website so I can look back on them. I can’t recommend her enough, she is a saint and ever so passionate about her work!
Niamh
NK Skin Collection
★★★★★
I have worked with April on multiple projects now and every time she nails the brief. She is so creative and accommodating. She is very responsive and always goes above and beyond. Would highly recommend working with April to bring your brand to life!
Gabby
Lash Mami Pro
★★★★★
I recently worked with April on a full rebrand and Shopify build. She really understood my vision and made the process seamless!
Amie
Urban Skin
★★★★★
I had the best experience working with April on my skincare branding! Her designs were a slam dunk off the bat. I love how unique they were. Her process was organized and straight forward. She also had great communication throughout the process! You can tell she is very knowledgeable and is great at what she does!
Jen
Syknbio
★★★★★
I recently worked with April on a full rebrand and a new website/Shopify build for my business, and I couldn’t be happier with the results. She was easy to work with, communicative throughout the process, and really understood my vision. April delivered exactly what I asked for and was happy to make small tweaks along the way to ensure everything was just right. Highly recommend her if you're looking for someone reliable, creative, and detail-oriented!
Amie
Urban Skin
★★★★★
Extremely talented designer with a keen eye for aesthetic. Made the process of putting our website together super smooth and seamless. April's communication was excellent and I would not hesitate to recommend her or utilise her services again. Thank you April!
Anna
Troy Rafferty Opals
★★★★★
AMAZING!!! April is truly a creative genius and such a passionate, professional and beautiful person. April completed our branding and website and WOW it is everything I imagined and SOO much more! I am blown away and forever grateful. She may be a whizz for beauty brands but she is also a whizz for psychology and allied health services! Cannot wait to work on another project with April! Highly highly highly recommend!!
Branka
Project Mindset
★★★★★
I have been using April for over 10 years now for all our graphic design, website design, label design for our e comm range, marketing assets and more. I could not be happier with what she has create for us and her beautiful nature to work with is unmatchable! She feels like she is part of the team. No one else I will recommend!
Jasmine
Bella Bronze Tan
★★★★★
April is an absolute wizard when it comes to all things websites, graphic design and branding. April has made 3 websites for me in the past on various platforms and has just completed a brand new one for my friend which is AMAZING..!!! She is a dream to work with and nails the brief every single time and is super efficient. 10/10 recommend!
Kristin
Paper Rokk Hair
★★★★★
Such a wonderful experience. April has the best communication and even better systems. It felt so organised working alongside her which gave a really clean and professional experience. Would 100% work with April again!
Lauren
Ivy Designer Co.
★★★★★
April is amazing to deal with, nothing too much trouble and very helpful. April is very creative and I'm extremely happy with the branding ideas and website design. Highly recommend April for her customer service and creative ideas.
Lynn
Jist for Blondes
★★★★★
April is incredible at her craft! I cannot thank her enough for bringing my vision to life and creating such a beautiful website that encompasses my brand. April helped me through every aspect of Shopify and provided me with video recordings showing me how to do things I wasnt sure of. I highly recommend her services to anyone looking to level up their business!
Natalie
Casa Del Glow
Words from clients whose brands finally felt “meant to be.”
